As the summer sales season comes to an end, you should be asking yourself how to make sure your marketing plan moves forward this quarter and sets you up for success through fall and winter.
Know your marketing budget-
When considering all the things that go into a successful marketing campaign, staying on budget might just be the most important. There are a lot of moving parts when it comes to getting marketing collateral off the ground. Keep in mind the cost for things like professional photography, social media ads, print and mail campaigns, and advertisement design. Make sure you set a budget, stick to it, and track overall campaign success. Tracking campaign success will help you determine an accurate budget for future marketing initiatives.
Set goals and accomplish them-
It’s not too late to set a few final goals for the summer. Remember, the 3rd quarter runs until the end of September. The time and money you invest now will help you keep consistent business through the slower months.
You know better than anyone the market is driven by the season: Parents looking to make a couple more purchases before school year begins. Generating new clients, while it seems like everyone is trying to get in that last-minute vacation. Pairing both digital and print advertising is a great way to get your message into the hands of potential clients no matter if they are home or at the lake.
Think about sending a 3-tiered campaign – Start by introducing yourself to a neighborhood, then show off your product and services, finally, follow up with an announcement from another satisfied customer. A 3-tiered campaign positions you as the expert in neighborhood and lets potential clients know you are a marketing mastermind at the same time!
Focus on the details-
You know your client demographic, now focus on how you can help them! Think of ways to talk to potential clients even when you aren’t running a special. Talk to them about upcoming community events in the neighborhoods you are servicing.
Whoever your demographic is, spend time thinking about how you can stay in touch with them even when the sales season starts to wind down. Building a connection now, and maintaining communications throughout the year will help grow your business. Identify yourself as the subject matter expert with your target audience is the best way to generate organic referrals.