The basic make up (and cost) of a Direct Mail campaign is comprised of 3 items.
Design Cost, Print Cost and Postage Cost. Detailed below is How Much Does it Cost to Send 1,000 Postcards, demonstrates the combined Print/Postage cost per thousand for 9 x 6 mailer on 120# Card Stock. Below is a quick illustration of postage cost only for the same 1,000 pcs.
Follow this formula for marketing success!
Getting your direct mail marketing campaign started can be overwhelming. Break your campaign into these 3 simple percentages and you are on the way to success.
AMPlified Mail is the Official Affiliate of the United States Postal Service
Below are a few of our favorite direct marketing articles that we found on the USPS website.
Direct Mail tactics for customer loyalty
Direct mail is a powerful channel for retention marketing. Go beyond your tried and true methods—sending offers and discounts in the hopes of re-engaging your existing customers. Discover how to attract lost customers with a business reply card, your latest creative campaign and more.
5 Myths about Millennials and Mail
There are many facts available on how to tap into millennials buying power. Digital marketing isn’t the only way to reach the up-and-coming generation. Discover how direct mail plays into the equation.
6 ways to measure Direct Mail success
Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best for you.
Merging Social Media and Direct Mail
Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can similarly be used to enhance a social media campaign, by capturing consumer attention and directing an audience to a company’s online platforms. Working hand in hand, these two channels can boost the effectiveness of a campaign and create valuable insights.
For a lot of people, the phrase “direct mail” conjures up images of 50% off coupons for vacuum cleaners. In short: junk mail. But when it’s done well, it works. Harvard Business Review says that response rates for direct mail are more than twice as high as email, display ads, and paid search. Turns out direct mail can be a great channel for engaging with potential customers. But what does a successful campaign look like? What kinds of offers attract more leads? In this post, we’ll look at six direct mail examples to spark ideas of your own. Keep your eye out for these best practices: