Writing Real Estate Descriptions that sell

Posted by Martha Johnston on May 29, 2018 2:03:44 PM

HOME SELLING UPDATED ON MAY 26, 2017 BY TONY MARIOTTI

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Direct Mail Marketing Facts

Posted by Martha Johnston on May 14, 2018 5:36:54 PM

VDCBanner_mania

We love direct mail! Compu-Mail has proven direct mail is the best medium for cutting through the clutter and getting your marketing message directly in the hands of your customers.  Compu-Mail put together a great list of direct mail stats!

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Creative Marketing Ideas

Posted by Martha Johnston on May 14, 2018 5:35:21 PM

 

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How to get more Customers

Posted by Martha Johnston on May 14, 2018 5:32:15 PM

 

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Is Direct Mail Dying?

Posted by Martha Johnston on May 14, 2018 5:28:23 PM
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Customer Relationship Marketing presents

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6 myths about Direct Mail Marketing

Posted by Martha Johnston on May 14, 2018 1:05:26 PM
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I Want to Send Marketing Postcards - How to Start

Posted by Brent Doyle on Mar 12, 2018 12:39:31 PM

Written by Brent Doyle | @brentdoyle  beginner

 

 

Mailing postcards works. It has always worked and is becoming more effective than email for millennials according to a recent Direct Marketing Association (DMA) study.

Follow these steps for a successful mailing.

Give some thought to your objectives.

This will help answer the next steps in the process. Common objectives include:

  • Launching a new business or service.

  • Maintaining customer relationships or generating new inquiries via special offers.

Decide who you want to send it to.

  • Consider renting a mailing list. You can get a list of households based on demographics such as age, gender, income and geographic location.

  • If sending to every home in the neighborhood around your business is the best option, the USPS - Every Door Direct Mail® program is ideal for you.

Prepare the postcard.

  • Craft a compelling message - Determine exactly what you are going to offer to get them to take action. Remember, effective messages underscore benefits to the person rather than product features. David Ogilvy famously said "The headline is 80% - when you have written your headline, you have spent eighty cents out of your dollar".

  • Include a "Call to Action" - It has to be compelling and clearly tell the recipient what you want them to do. Be sure to repeat it more than once.

  • Good design is important.

Get ready for the response.

  • Decide how you will handle the response. Order extra of your popular items and let your staff know to expect extra traffic or calls.

Frequency.

  • Be committed to sending more than one time. On average it takes up to 6 times to get a prospective customers attention. Many small business owners give up after one mailing if the response is lower than expected.

Test, test, test.

  • Try a different headline, tweak your offer, or try various postcard designs for each mailing. Experiment with them to determine which work best.

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We've made it simple to design great looking postcards

Posted by Brent Doyle on Mar 12, 2018 12:30:44 PM

Written by Brent Doyle | @brentdoyle

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Which direct mail option is best for you?

Posted by Brent Doyle on Mar 12, 2018 12:25:30 PM

Written by Brent Doyle | @brentdoyle

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First timer or a pro, these resources can make your direct mail successful.

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