Industries that can Benefit from Every Door Direct Mail Marketing

Posted by Stephanie Polkowski on Oct 9, 2023 10:00:00 AM

Every Door Direct Mail (EDDM) marketing is a simple, effective solution to help all types of businesses meet their goals, particularly real estate agents, dentists, landscapers and other professionals that cater to local customers.

Let us begin by reminding you about one thing: When it comes to direct mail marketing, ROI is about much more than meets the eye.  

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Topics: Direct Mail, EDDM, Every Door Direct Mail, Direct Mail Marketing

Every Door Direct Mail: 4 Features that Benefit Local Businesses

Posted by Stephanie Polkowski on Sep 7, 2023 9:25:27 AM

For businesses looking to gain local visibility and attract new customers, Every Door Direct Mail (EDDM) proves to be a cost-effective and highly targeted marketing tool. This direct mail service offered by the United States Postal Service (USPS) allows businesses to reach every home in a specific neighborhood you select without the need for individual addresses. 

In this blog post, we will explore the four top features of EDDM and how your business can benefit from this effective direct mail marketing strategy.

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Topics: Direct Mail, EDDM, Every Door Direct Mail

Step-by-Step Guide to Create an Every Door Direct Mailing

Posted by Stephanie Polkowski on Jun 8, 2023 8:00:00 AM

The following step-by-step guide shows you how to log in, design a postcard and identify the audience of your EDDM campaign. It’s easy as can be!

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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, marketing plan, Guide to Create an Every Door Direct Mailing

Power of Personalization in Direct Mail Marketing

Posted by Stephanie Polkowski on May 17, 2023 1:00:00 PM

Personalized Direct Mail Marketing: Relevant and Results Driven!

Personalized direct mail offers a budget-friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means customers receive information and offers that match their buying habits and needs.

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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

How Do I Create a Direct Mail Strategy?

Posted by Stephanie Polkowski on May 8, 2023 3:04:00 PM

Are you wondering how to create a direct mail marketing strategy that works? 

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Topics: EDDM, Every Door Direct Mail, Targeted Direct Mail

EDDM vs. Targeted Mail: Which Direct Mail Marketing Option is Best for You?

Posted by Stephanie Polkowski on May 1, 2023 1:00:00 PM

Are you debating on EDDM® vs. Targeted Mail?

The good news is that both Every Door Direct Mail® (EDDM) and Targeted Direct Mail offer numerous benefits. Each option has its pros and cons that we will share in this article.

Deciding between the two options depends on the type of information you have on hand as well as the short- and long-term goals of the mailing.

For plenty of businesses, it makes sense to send to every household surrounding your location because a huge number of households are interested in your business.

Think about bakeries, restaurants, health care providers, coffee shops, pet supplies, auto repair shops, gyms and many others. In fact, it's a common practice for businesses to "farm" a neighborhood — a tactic where they send repeated mailings to a neighborhood to raise awareness and provide special offers. EDDM is a great solution for this approach due to its low cost to high volume value.

On the other hand, if you sell specialized services, like a financial planner does, you will want to target a specific type of homeowner. For example, you can buy a list of addresses where the family has college-aged children and they may be looking for your advice. Targeted Direct Mail is a great solution because you can use demographic attributes to find your ideal audience. 

Some organizations use a combination of both to achieve their objectives. We've outlined the pros and cons of EDDM vs. Targeted Mail below.

Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that makes it easy to reach every home in the neighborhoods you select. You don't need to know the names or street addresses of your intended audience.

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Topics: Every Door Direct Mail, Targeted Direct Mail

Amplified (More Than) Mail

Posted by Stephanie Polkowski on Apr 21, 2020 9:32:47 AM

 

Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.

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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

We're all in this together

Posted by Stephanie Polkowski on Mar 25, 2020 10:33:25 AM

As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus.

During these uncertain times, Amplified Mail is deemed as an “essential business” in the communications and information technology sector.

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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

3 Steps to a Successful Real Estate Marketing Strategy

Posted by Stephanie Polkowski on Aug 2, 2019 2:32:02 PM

 

If you are asking yourself how to make sure your real estate marketing strategies move forward in 2024 and set you up for success, consider the following elements of an effective plan.

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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor