Direct Mail Builds Brand Awareness

Posted by Stephanie Polkowski on Feb 13, 2019 3:55:07 PM

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Cut through the digital clutter and put your brand on repeat.

When sent out consistently, direct mail keeps your name top of mind.

Direct mail isn’t just about making the immediate sale, but about building a relationship with your audience – All relationships start with trust. Direct mail is a tangible and trusted solution for putting your message in audience hands with a personalized touch that digital marketing and email doesn’t provide.

On average, the lifespan of an email is just two seconds. Increase interaction with direct mail. Data from the U.S. Postal Service states that, 77%  of people sort through their Mail immediately and spend an average 25 minutes reading direct mail.

*http://www.pb.com/docs/US/pdf/Microsite/Nonprofit/ed_np_getyourmailopened_05MailMoment.pdf

Did you Know?

More than 50% of survey participants* connected physical mail with a positive brand impression and the feeling of being valued.

*(Source: Comperemedia: Direct Mail in a Digital Age, April 2018)

Direct mail is the best solution to cut through the disruption of digital advertising

As Millennials and Generation Z’ers continue to enter the workforce they account for $44 billion in purchasing power. Some of the hottest brands are opting out of advertising to overfull email boxes. Now they are communicating to their target audience with physical mail delivered right into homes. 90% of Millennials see direct mail messaging as reliable and 57% have made purchases based on direct mail1.

The hip shaving company Harry’s is one of the many new startups who have found the value of direct mail marketing. Vox recently spoke with Pete Christman, the head of acquisition marketing Harry’. Christman points out, “People our age get hundreds of emails a day, but they only get ten pieces of a mail a day, if that many.” “From a numbers perspective, email is a much noisier environment.”

Join the ranks of these marketing savvy companies and get the most out your budget.


1 Felicia Savage, “Don’t Hide In The Bushes: How To Use Direct Mail To Target Millennials,” PERQ, October 28, 2018

First timer or a pro, these resources can make your direct mail successful.

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