---
title: I Want to Send Marketing Postcards, but How Do I Start?
description: Postcards work and can be more effective than email. If you want to start sending marketing postcards but don't know where to start, these tips can help.
---

[Amplified Mail](https://blog.amplifiedmail.com)

# [I Want to Send Marketing Postcards, but How Do I Start?](https://blog.amplifiedmail.com/why-direct-mail-is-better-than-email)

 Written by [Brent Doyle](https://blog.amplifiedmail.com/author/brent-doyle) | Mar 12, 2018 4:00:00 AM

#### Mailing postcards works. [It has always worked](https://blog.amplifiedmail.com/postcards-direct-mail-marketing) and is becoming more effective than email for millennials according to a recent Direct Marketing Association (DMA) study. If you want to send marketing postcards but don't know where to start, follow these steps for a successful mailing.

## 1. Give some thought to your objectives.

#### This will help answer the next steps in the process. Common objectives include:

- #### Launching a new business or service.
- #### Maintaining customer relationships or generating new inquiries via special offers.

## 2. Decide who you want to send it to.

#### Consider renting a mailing list. You can get a list of households based on demographics such as age, gender, income and geographic location.

#### If sending to every home in the neighborhood around your business is the best option, the USPS - [Every Door Direct Mail® program](https://www.amplifiedmail.com/index.cfm?view=site.eddmAbout) is ideal for you.

## 3. Prepare the postcard.

#### A good design and compelling messaging are important.

#### Determine exactly what you are going to offer to get them to take action. Remember, effective messages underscore benefits to the person rather than product features. David Ogilvy famously said, *"The headline is 80% - when you have written your headline, you have spent eighty cents out of your dollar."*

#### Remember to include a Call to Action. It has to be compelling and clearly tell the recipient what you want them to do. Be sure to repeat it more than once.

## 4. Get ready for the response.

#### Decide how you will handle the response. Order extra of your popular items and let your staff know to expect extra traffic or calls.

## 5. Decide on Frequency.

#### Be committed to sending more than one time. On average it takes up to six times to get a prospective customers attention. Many small business owners give up after one mailing if the response is lower than expected.

## 6. Test, test, test.

#### Try a different headline, tweak your offer, or try various postcard designs for each mailing. Experiment with them to determine which work best.

[View full post](https://blog.amplifiedmail.com/why-direct-mail-is-better-than-email)

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