Amplified Mail Blog

Power of Personalization in Direct Mail Marketing

Written by Stephanie Polkowski | May 17, 2023 5:00:00 PM

Personalized Direct Mail Marketing: Relevant and Results Driven!

Personalized direct mail offers a budget-friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means customers receive information and offers that match their buying habits and needs.

AMPlified Mail is the perfect solution, providing the right balance between innovation and experience. We provide speed to market, while protecting, promoting and preserving your brand identity. We offer variable data printing because we know that when it comes to direct mail, personalized, relevant messaging makes all the difference.

AMPlified Mail takes the guesswork out of sending personalized, targeted mail and we deploy direct mail campaigns across the U.S. and Canada.

Following are a few of the benefits of personalizing direct mail:

  • Hit your target audience: Save money by communicating with only the people who are most likely to engage with your brand.
  • Build momentum: Using direct mail is a great way to keep your brand top of mind. Staying engaged with customers and prospects is the best way to build and maintain momentum.
  • Fast results: The United States Postal Service delivers everyday First Class Mail in up to 5 business days nationwide, and Every Door Direct Mail postcards arrive within two weeks.

Communicate with customers and prospects by name! In addition to targeting customers with relevant campaigns, direct mail can be personalized. With personalization, customers are more likely to notice your message. 

Personalized, targeted mail is a tangible solution that is not only delivered right into customers' and prospects' hands, but it has more staying power than digital messaging. Not only does direct mail guarantee your message is seen and read, but it has the ability to be physically passed from one prospect to another.

Direct mail is a cost-effective solution that allows easy measurement for return on investment. Ask your customers to reference the mailing when inquiring or making a purchase. This can be as easy as including coupons or promotion codes to be redeemed at the point of sale or online.

AMPlified Mail is an affiliate of the United States Postal Service, so you can rest assured that your mail marketing is great hands!

We help you select target demographics that yield the highest response rates.

PERSONALIZED, TARGETED MAIL YIELDS

33% HIGHER RESPONSE RATE

THAN COOKIE-CUTTER MAIL

AMPLIFIED MAIL DEPLOYS DIRECT CAMPAIGNS ACROSS THE 

U.S. AND CANADA

WE PROCESS OVER

100 MILLION 

PIECES OF DIRECT MAIL ANNUALLY!