Stephanie Polkowski

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Recent Posts

EDDM vs. Targeted Mail: Which Direct Mail Marketing Option is Best for You?

Posted by Stephanie Polkowski on May 1, 2023 1:00:00 PM

 

 

 

Get the most out of your budget by selecting the direct mail type that’s right for your brand! 

Every Door Direct Mail® (EDDM®) is a service offered by the United States Postal Service that makes it easy to reach every home in the neighborhoods you pick. With EDDM®, you can target specific ZIP Codes™ and carrier routes by average income, age, and household size.

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Using Postcards for Marketing: Why Direct Mail Remains a Powerful Tool

Posted by Stephanie Polkowski on Apr 17, 2023 9:30:00 AM

In today's technology-driven world, there are many myths about direct mail. "Direct mail is old-fashioned. Everyone hates 'junk' mail. You can't track the results. Mail is so expensive compared to digital advertising." 

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Topics: marketing, direct mail, EDDM, personalized mail, print

Amplified (More Than) Mail

Posted by Stephanie Polkowski on Apr 21, 2020 9:32:47 AM

 

Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.

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Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

We're all in this together

Posted by Stephanie Polkowski on Mar 25, 2020 10:33:25 AM

As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus.

During these uncertain times, Amplified Mail is deemed as an “essential business” in the communications and information technology sector.

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Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

Power of Personalization

Posted by Stephanie Polkowski on Sep 12, 2019 10:10:26 AM

 

 

Personalized, Relevant, Results Driven!

Personalized direct mail offers a budget friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means customers receive information and offers that match their buying habits and needs.

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Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

3 Steps to a Successful Real Estate Marketing Strategy

Posted by Stephanie Polkowski on Aug 2, 2019 2:32:02 PM

 

 

As the summer sales season comes to an end, you should be asking yourself how to make sure your marketing plan moves forward this quarter and sets you up for success through fall and winter.

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Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

What's the Plan? Essentials for Successful Marketing

Posted by Stephanie Polkowski on Aug 2, 2019 11:02:59 AM

 

 

3 ways  to  make sure your marketing plan moves forward this quarter and sets you up throughout the year!

Know your marketing budget-

When considering all the things that go into a successful marketing campaign, staying on budget might just be the most important. 

There are a lot of moving parts when it comes to getting marketing collateral off the ground. Keep in mind the cost for things like professional photography, social media ads, print and mail campaigns, and advertisement design. 

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Topics: marketing, direct mail, EDDM, Every Door Direct Mail, marketing plan, personalized mail, digital, print

Join the Movement

Posted by Stephanie Polkowski on Feb 13, 2019 4:09:48 PM

 

Cut through the digital clutter and put your brand on repeat.

Are you ready to make a lasting impression on your audience?

Get back to the basics:

Discover your purpose

Is your goal brand recognition, recruitment, increased sales, an event or initiative? Define what you are offering your potential customer and what sets your brand apart.

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Direct Mail Builds Brand Awareness

Posted by Stephanie Polkowski on Feb 13, 2019 3:55:07 PM

Cut through the digital clutter and put your brand on repeat.

When sent out consistently, direct mail keeps your name top of mind.

Direct mail isn’t just about making the immediate sale, but about building a relationship with your audience – All relationships start with trust. Direct mail is a tangible and trusted solution for putting your message in audience hands with a personalized touch that digital marketing and email doesn’t provide.

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How do I create a direct mail strategy?

Posted by Stephanie Polkowski on Dec 11, 2018 4:26:35 PM

Follow this formula for marketing success!

Getting your direct mail marketing campaign started can be overwhelming. Break your campaign into these 3 simple percentages and you are on the way to success.

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First timer or a pro, these resources can make your direct mail successful.

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