Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.
Using cross-media tactics produces an exponentially better response rate, typically 25% or higher than direct mail alone!
Surprisingly, most marketers are not using digital marketing in conjunction with their direct mail campaigns.
Below are 3 easy ways to get started with digital marketing:
Facebook Ads — Facebook advertising allows you to send targeted ads to your customers and prospects, keeping your business top-of-mind. One of the biggest perks about advertising on Facebook is you don’t have to be an expert! Create and run campaigns using simple self-serve tools, and track your ads performance. More than two billion people use Facebook every month, so no matter what kind of audience you want to reach, you'll find them.
Display Ads — display advertising can leave a lasting impression on people at every stage of the marketing funnel from awareness, education and evaluation to purchase. Display ads are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action. Marketing with displays banner ads on web pages helps you promote your products and services as your customers and prospects are browsing, watching YouTube videos, checking Gmail, or using mobile devices and apps.
Email — email marketing is beneficial when sent both before and after sending physical mail. Sending an email communication before a physical mailing helps to build curiosity, while sending email communication after customers and prospect receive a physical mailer aids in keeping your offer fresh and reminds recipients to respond. This also gives you a chance to make an additional special offer to get them to buy now.
Increasing your exposure with customers and prospects increases your response rates, so by adding a digital component, you can increase sales. The best part about digital marketing is that it has a relatively low cost and can be tracked in real time. Plus, you will have additional metrics about your prospects and customers when they interact with you across channels.