Get the most out of your budget by selecting the direct mail type that’s right for your brand!
Every Door Direct Mail® (EDDM®) is a service offered by the United States Postal Service that makes it easy to reach every home in the neighborhoods you pick. With EDDM®, you can target specific ZIP Codes™ and carrier routes by average income, age, and household size.
In today's technology-driven world, there are many myths about direct mail. "Direct mail is old-fashioned. Everyone hates 'junk' mail. You can't track the results. Mail is so expensive compared to digital advertising."
Topics: marketing, direct mail, EDDM, personalized mail, print
Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.
Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus.
During these uncertain times, Amplified Mail is deemed as an “essential business” in the communications and information technology sector.
Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
Personalized, Relevant, Results Driven!
Personalized direct mail offers a budget friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means customers receive information and offers that match their buying habits and needs.
Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
As the summer sales season comes to an end, you should be asking yourself how to make sure your marketing plan moves forward this quarter and sets you up for success through fall and winter.
Topics: marketing, direct mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
3 ways to make sure your marketing plan moves forward this quarter and sets you up throughout the year!
Know your marketing budget-
When considering all the things that go into a successful marketing campaign, staying on budget might just be the most important.
There are a lot of moving parts when it comes to getting marketing collateral off the ground. Keep in mind the cost for things like professional photography, social media ads, print and mail campaigns, and advertisement design.
Topics: marketing, direct mail, EDDM, Every Door Direct Mail, marketing plan, personalized mail, digital, print
Are you ready to make a lasting impression on your audience?
Is your goal brand recognition, recruitment, increased sales, an event or initiative? Define what you are offering your potential customer and what sets your brand apart.
When sent out consistently, direct mail keeps your name top of mind.
Direct mail isn’t just about making the immediate sale, but about building a relationship with your audience – All relationships start with trust. Direct mail is a tangible and trusted solution for putting your message in audience hands with a personalized touch that digital marketing and email doesn’t provide.
The basic make up (and cost) of a Direct Mail campaign is comprised of 3 items.
Design Cost, Print Cost and Postage Cost. Detailed below is How Much Does it Cost to Send 1,000 Postcards, demonstrates the combined Print/Postage cost per thousand for 9 x 6 mailer on 120# Card Stock. Below is a quick illustration of postage cost only for the same 1,000 pcs.
