For businesses looking to gain local visibility and attract new customers, Every Door Direct Mail (EDDM) proves to be a cost-effective and highly targeted marketing tool. This direct mail service offered by the United States Postal Service (USPS) allows businesses to reach every home in a specific neighborhood you select without the need for individual addresses. 

In this blog post, we will explore the four top features of EDDM and how your business can benefit from this effective direct mail marketing strategy.

Topics: Direct Mail, EDDM, Every Door Direct Mail

Understanding the principles of direct mail design is key in connecting with consumers. 

Research at 3M Corporation found that people process visuals 60,000 times faster than text. Studies show that people remember 80 percent of what they see, compared with only 20 percent of what they read and 10 percent of what they hear. 

Topics: Direct Mail Designs, Direct Mail Marketing, Principles of Design, Design Visual Hierarchy

Over the past century, one form of communication has stood the test of time: direct mail.

Although the various generations clearly have different life experiences, direct mail marketing has proven to be an effective way to reach audiences of all ages. Research shows that direct mail connects and engages because it is tangible, builds trust, has a physical and emotional impact and has staying power.

Topics: Direct Mail, Direct Mail by Generation, Direct Marketing, Direct Mail Marketing

It’s vital your mailer engages quickly with a professional look and standout messaging. The following postcard design tips will help you create mailers that grab the attention of your audience and improve your marketing return on investment.

Topics: Direct Mail, Marketing Postcards, Postcard Designs, Direct Mail Designs, Postcard Design Tips, Postcard Creator

The following step-by-step guide shows you how to log in, design a postcard and upload and map your data list for postal addressing. 

Topics: Direct Mail, Targeted Direct Mail, Uploading Data for Targeted Direct Mail, Data List Mapping, Marketing Postcards, Postcard Designs

The following step-by-step guide shows you how to log in, design a postcard and use our proprietary data platform to identify households by specific demographics, making them most likely to respond to your marketing mail.

Topics: marketing, Direct Mail, marketing plan, Targeted Direct Mail, Guide to Selecting Data for Targeted Direct Mail, Targeted Direct Mail Data

The following step-by-step guide shows you how to log in, design a postcard and identify the audience of your EDDM campaign. It’s easy as can be!

Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, marketing plan, Guide to Create an Every Door Direct Mailing

Cut through the digital clutter and put your brand on repeat. 

When sent out consistently, direct mail keeps your name top of mind. 

Topics: marketing, Direct Mail, marketing plan

Personalized Direct Mail Marketing: Relevant and Results Driven!

Personalized direct mail offers a budget-friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means customers receive information and offers that match their buying habits and needs.

Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor

Are you wondering how to create a direct mail marketing strategy that works? 

Topics: EDDM, Every Door Direct Mail, Targeted Direct Mail