3 Steps to a Successful Real Estate Marketing Strategy

Posted by Stephanie Polkowski on Aug 2, 2019 2:32:02 PM

"Home Sweet Sold" illustration to represent real estate marketing strategies

If you are asking yourself how to make sure your real estate marketing strategies move forward in 2024 and set you up for success, consider the following elements of an effective plan.

1. Know your real estate marketing budget.

When considering all the things that go into a successful marketing campaign, staying on budget might just be the most important.

There are a lot of moving parts when it comes to getting marketing collateral off the ground. Keep in mind the cost for listing photos, social media ads, print and mail campaigns and advertisement design. Make sure you set a budget, stick to it and track overall campaign success. Tracking campaign success will help you determine an accurate budget for future marketing initiatives.

2. Set goals and accomplish them.

It’s not too late to set a few final goals for the summer. Remember, the third quarter runs until the end of September. The time and money you invest now will help you keep consistent business through the slower months.

You know better than anyone the real estate market is driven by the season: Parents looking to move before the school year begins. Generating new clients, while it seems like everyone is trying to get in that last-minute vacation. Pairing both digital and print advertising is a great way to get your message into the hands of potential clients no matter if they are home or at the lake.

Think about sending a 3-tiered campaign:

  • Start by introducing yourself to a neighborhood.
  • Then, show off your current listing.
  • Finally, follow them up with a Just Sold announcement.

A 3-tiered campaign positions you as the expert in the neighborhood and lets potential clients know you are a marketing mastermind who will do what it takes to get their property sold.

3. Focus on the details.

You know your client demographic; now focus on how you can help them! Is your target audience mostly families? Think of ways to talk to parents and become a resource for family activities in the surrounding area. Maybe your target audience is thirty-somethings in a major city; be their guide for must-try restaurants and hot spots for nightlife in their neighborhood.

Whoever your demographic is, spend time thinking about how you can stay in touch with them even when the sales season starts to wind down. Building a connection now and maintaining communications throughout the year will help grow your business. Identifying yourself as the subject matter expert with your target audience is the best way to generate organic referrals.


Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor