For businesses looking to gain local visibility and attract new customers, Every Door Direct Mail (EDDM) proves to be a cost-effective and highly targeted marketing tool. This direct mail service offered by the United States Postal Service (USPS) allows businesses to reach every home in a specific neighborhood you select without the need for individual addresses.
In this blog post, we will explore the four top features of EDDM and how your business can benefit from this effective direct mail marketing strategy.
Every Door Direct Mail: 4 Features that Benefit Local Businesses
Topics: Direct Mail, EDDM, Every Door Direct Mail
Step-by-Step Guide to Create an Every Door Direct Mailing
The following step-by-step guide shows you how to log in, design a postcard and identify the audience of your EDDM campaign. It’s easy as can be!
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, marketing plan, Guide to Create an Every Door Direct Mailing
Power of Personalization in Direct Mail Marketing
Personalized Direct Mail Marketing: Relevant and Results Driven!
Personalized direct mail offers a budget-friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means customers receive information and offers that match their buying habits and needs.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
Topics: EDDM, Every Door Direct Mail, Targeted Direct Mail
EDDM vs. Targeted Mail: Which Direct Mail Marketing Option is Best for You?
Are you debating on EDDM® vs. Targeted Mail?
The good news is that both Every Door Direct Mail® (EDDM) and Targeted Direct Mail offer numerous benefits. Each option has its pros and cons that we will share in this article.
Deciding between the two options depends on the type of information you have on hand as well as the short- and long-term goals of the mailing.
For plenty of businesses, it makes sense to send to every household surrounding your location because a huge number of households are interested in your business.
Think about bakeries, restaurants, health care providers, coffee shops, pet supplies, auto repair shops, gyms and many others. In fact, it's a common practice for businesses to "farm" a neighborhood — a tactic where they send repeated mailings to a neighborhood to raise awareness and provide special offers. EDDM is a great solution for this approach due to its low cost to high volume value.
On the other hand, if you sell specialized services, like a financial planner does, you will want to target a specific type of homeowner. For example, you can buy a list of addresses where the family has college-aged children and they may be looking for your advice. Targeted Direct Mail is a great solution because you can use demographic attributes to find your ideal audience.
Some organizations use a combination of both to achieve their objectives. We've outlined the pros and cons of EDDM vs. Targeted Mail below.
Every Door Direct Mail (EDDM)
Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that makes it easy to reach every home in the neighborhoods you select. You don't need to know the names or street addresses of your intended audience.
Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus.
During these uncertain times, Amplified Mail is deemed as an “essential business” in the communications and information technology sector.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
3 Steps to a Successful Real Estate Marketing Strategy
As the summer sales season comes to an end, you should be asking yourself how to make sure your marketing plan moves forward this quarter and sets you up for success through fall and winter.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
What's the Plan? Essentials for Successful Marketing
3 ways to make sure your marketing plan moves forward this quarter and sets you up throughout the year!
Know your marketing budget-
When considering all the things that go into a successful marketing campaign, staying on budget might just be the most important.
There are a lot of moving parts when it comes to getting marketing collateral off the ground. Keep in mind the cost for things like professional photography, social media ads, print and mail campaigns, and advertisement design.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, marketing plan, personalized mail, digital, print
Topics: EDDM, Every Door Direct Mail, Targeted Direct Mail