Understanding the principles of direct mail design is key in connecting with consumers. Research at 3M Corporation found that people process visuals 60,000 times faster than text. Studies show that people remember 80 percent of what they se...

First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recogniz...