For businesses looking to gain local visibility and attract new customers, Every Door Direct Mail (EDDM) proves to be a cost-effective and highly targeted marketing tool. This direct mail service offered by the United States Postal Service (USPS) allows businesses to reach every home in a specific neighborhood you select without the need for individual addresses.
In this blog post, we will explore the four top features of EDDM and how your business can benefit from this effective direct mail marketing strategy.
1. Real-Time Rooftop Mapping
One of the standout features of USPS EDDM is its real-time rooftop mapping capability. You can precisely select your target areas based on ZIP codes, carrier routes and neighborhoods using technology that provides live route counts and data. This level of localization ensures that your marketing materials reach potential customers in a target geography and is especially beneficial for generalized messaging and brand awareness.
2. Cost-Effective Marketing
For businesses with limited marketing budgets, cost effectiveness is critical. Every Door Direct Mail proves to be a wallet-friendly solution, as it eliminates the need for purchasing mailing lists or individual addresses. With USPS’s reduced postage rates, you can cast a wider net without straining your budget. This makes EDDM an ideal choice for businesses aiming to maximize their marketing impact while making the most of their resources.
3. High Visibility and Impact
EDDM allows businesses to send oversized postcards and flyers, ensuring that marketing materials stand out in the mailbox. This larger and longer format makes your message stand out and captures the recipient’s attention immediately, as it may be the first thing people touch. You can effectively showcase your products, services and special offers through eye-catching EDDM postcards, which can help make a lasting impression on potential customers.
4. Customizable and Hyper-Local Messaging
Embracing the power of customization and hyper-local messaging, EDDM empowers businesses to forge deeper connections with their target audience. This direct mail method allows you to craft tailored messages that resonate with the specific needs and preference of the target geography. This personalized touch not only boosts engagement, but also enhances the likelihood of converting recipients into loyal customers. By aligning your messaging with your audience, you can create a sense of belonging and trust.
Explore Every Door Direct Mail Through the AMPlified Mail Platform
EDDM offers significant value for a wide variety of businesses, and our platform makes it easy. AMPlified Mail allows you to identify your target audience and design your postcard quickly and easily, all while saving you time and money. We print and deliver to USPS, so you don’t have to.