Here are 5 Rock Star tips to build your fan base without breaking the bank.
1. Inspire a Reaction.
Think of it as something for nothing. If your fans are going to partake in your event, keep them from procrastinating (or worse yet bailing out) by offering some form of incentive for taking the leap early. (i.e., First 100 Online orders get a commemorative Frisbee or Purchase by a certain date for free swag.) If they’re truly planning on participating they will respond immediately. Don’t let them cool off.
2. Benefits Rule! Features, not so much.
Don’t go on and on patting yourself on the back about how great your product is. Instead, focus on how the consumer will benefit from it’s uniqueness. A spill-proof travel coffee mug, for example, is convenient because it can prevent burns, stained clothing and distractions while driving. The fact that it has an ergonomic handle and comes in 7 colors is less relevant.
3. Do your research.
Understand what your competition is doing in the way of promotions and stay one step ahead of them.If they offer 15% Off on Wednesday’s, offer 20% Off. Never simply say “we price match”. If you put the burden on the consumer to find a better price don’t expect them to come back to you to make their purchase.