Industries that can Benefit from Every Door Direct Mail Marketing

Posted by Stephanie Polkowski on Oct 9, 2023 10:00:00 AM

Every Door Direct Mail (EDDM) marketing is a simple, effective solution to help all types of businesses meet their goals, particularly real estate agents, dentists, landscapers and other professionals that cater to local customers.

Let us begin by reminding you about one thing: When it comes to direct mail marketing, ROI is about much more than meets the eye.  

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Topics: Direct Mail, EDDM, Every Door Direct Mail, Direct Mail Marketing

Direct Mail Design: Making the Most of Visual Hierarchy Principles

Posted by Mark Gaskill on Jul 31, 2023 8:30:00 AM

Understanding the principles of direct mail design is key in connecting with consumers. 

Research at 3M Corporation found that people process visuals 60,000 times faster than text. Studies show that people remember 80 percent of what they see, compared with only 20 percent of what they read and 10 percent of what they hear. 
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Topics: Direct Mail Designs, Direct Mail Marketing, Principles of Design, Design Visual Hierarchy

Direct Mail Marketing by Generation

Posted by Stephanie Polkowski on Jul 12, 2023 9:00:00 AM

Over the past century, one form of communication has stood the test of time: direct mail.

Although the various generations clearly have different life experiences, direct mail marketing has proven to be an effective way to reach audiences of all ages. Research shows that direct mail connects and engages because it is tangible, builds trust, has a physical and emotional impact and has staying power.

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Topics: Direct Mail, Direct Mail by Generation, Direct Marketing, Direct Mail Marketing