Every Door Direct Mail (EDDM) marketing is a simple, effective solution to help all types of businesses meet their goals, particularly real estate agents, dentists, landscapers and other professionals that cater to local customers.

Let us begin by reminding you about one thing: When it comes to direct mail marketing, ROI is about much more than meets the eye.  

Topics: Direct Mail, EDDM, Every Door Direct Mail, Direct Mail Marketing

Understanding the principles of direct mail design is key in connecting with consumers. 

Research at 3M Corporation found that people process visuals 60,000 times faster than text. Studies show that people remember 80 percent of what they see, compared with only 20 percent of what they read and 10 percent of what they hear. 

Topics: Direct Mail Designs, Direct Mail Marketing, Principles of Design, Design Visual Hierarchy

Over the past century, one form of communication has stood the test of time: direct mail.

Although the various generations clearly have different life experiences, direct mail marketing has proven to be an effective way to reach audiences of all ages. Research shows that direct mail connects and engages because it is tangible, builds trust, has a physical and emotional impact and has staying power.

Topics: Direct Mail, Direct Mail by Generation, Direct Marketing, Direct Mail Marketing

Topics: Direct Mail Marketing

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.

Here are a few strategies for optimizing your efforts:

Topics: Direct Mail Marketing