Direct Mail Design: Making the Most of Visual Hierarchy Principles

Posted by Mark Gaskill on Jul 31, 2023 8:30:00 AM

Understanding the principles of direct mail design is key in connecting with consumers. 

Research at 3M Corporation found that people process visuals 60,000 times faster than text. Studies show that people remember 80 percent of what they see, compared with only 20 percent of what they read and 10 percent of what they hear. 
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Topics: Direct Mail Designs, Direct Mail Marketing, Principles of Design, Design Visual Hierarchy

Direct Mail Marketing by Generation

Posted by Stephanie Polkowski on Jul 12, 2023 9:00:00 AM

Over the past century, one form of communication has stood the test of time: direct mail.

Although the various generations clearly have different life experiences, direct mail marketing has proven to be an effective way to reach audiences of all ages. Research shows that direct mail connects and engages because it is tangible, builds trust, has a physical and emotional impact and has staying power.

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Topics: Direct Mail, Direct Mail by Generation, Direct Marketing, Direct Mail Marketing