Every Door Direct Mail (EDDM) marketing is a simple, effective solution to help all types of businesses meet their goals, particularly real estate agents, dentists, landscapers and other professionals that cater to local customers.
Let us begin by reminding you about one thing: When it comes to direct mail marketing, ROI is about much more than meets the eye.
Topics: Direct Mail, EDDM, Every Door Direct Mail, Direct Mail Marketing
Topics: Direct Mail Designs, Direct Mail Marketing, Principles of Design, Design Visual Hierarchy
Over the past century, one form of communication has stood the test of time: direct mail.
Although the various generations clearly have different life experiences, direct mail marketing has proven to be an effective way to reach audiences of all ages. Research shows that direct mail connects and engages because it is tangible, builds trust, has a physical and emotional impact and has staying power.
Topics: Direct Mail, Direct Mail by Generation, Direct Marketing, Direct Mail Marketing
Below are a few of our favorite direct marketing articles that we found on the USPS website.
Direct mail is a powerful channel for retention marketing. Go beyond your tried and true methods—sending offers and discounts in the hopes of re-engaging your existing customers. Discover how to attract lost customers with a business reply card, your latest creative campaign and more.
There are many facts available on how to tap into millennials buying power. Digital marketing isn’t the only way to reach the up-and-coming generation. Discover how direct mail plays into the equation.
Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best for you.
Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can similarly be used to enhance a social media campaign, by capturing consumer attention and directing an audience to a company’s online platforms. Working hand in hand, these two channels can boost the effectiveness of a campaign and create valuable insights.
Topics: Direct Mail Marketing
Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.
Here are a few strategies for optimizing your efforts:
1. Identify your market: Where will you be sending your pieces and why? The narrower your target audience, the more effective your campaign will be because your message and offer will resonate more clearly.
2. Focus your message on benefits: Ensure that your copywriting includes the benefits most valuable to the consumer rather than the features of your product or service. Most consumers value cost, peace of mind, convenience and quality.
3. Create an easy and direct call to action: What do you want the customer to do - call you, schedule a free consultation, come in? Be clear, direct and frequent in your copy and consider creating a sense of urgency or scarcity by letting them know that supplies or space are limited.
4. Direct mail cannot stand alone: Companies that see the highest response rate from their direct mail campaigns are those that integrate it with other marketing efforts. Also, one single mailing does not make a campaign. Be prepared to send out a series of mailings to create a better response rate — consistency is key.
5. Refine and update your list: As you receive feedback and new responses, make sure you keep those records current. Having your sales team connect with existing clients on a regular basis aids in keeping your internal list accurate. If you maintain a retail storefront, get in the habit of verifying customer contact information when they visit.
6. Repurpose: When appropriate use your same mailers for local events, sales kits, handouts, etc. so that you can take advantage of high volume printing discounts. Consider mailing to your vendors as well as your prospects.
7. Make it personal: Personalize your messages as much as possible. Do not limit this to just the headline; insert the consumer's name as often as is reasonable. Also, pictures (you, your staff, your trucks, etc.) help to make a personal connection with your consumer.
8. Testimonials are not lip service: When they sound authentic and are tied directly to your key benefits, testimonials are a great way of social-proofing your expertise. Including tangible success stories helps to quantify the consumer's return on investment. Testimonials with a picture of the customer are most effective.
9. Follow up: Sticking with only a passive means of communication with your consumer limits your response rate. Whenever possible, follow up with both initial responders and non-responders.
Topics: Direct Mail Marketing
