Types of direct mail marketing

Posted by Katelyn Tooley on Dec 13, 2018 11:00:43 AM

 

 

 USPS_mailbox

 

Get the most out of your budget by selecting the direct mail type that’s right for your brand! 

Every Door Direct Mail® (EDDM®) is a service offered by the United States Postal Service that makes it easy to reach every home in the neighborhoods you pick. With EDDM®, you can target specific ZIP Codes™ and carrier routes by average income, age, and household size.

Advantages:

  • Lower cost than Targeted Direct Mail
  • Creates awareness for your brand in a specific location
  • No address list required

Best for businesses with wide appeal (restaurants, pet supplies, real estate, auto repair, gyms, etc.) or reaching your community for events, recruitment, and initiatives.

Targeted Direct Mail (TDM) allows you to address your customers by name and appeal to their interests. Use a list of your current customers or purchase a list of homeowners that meet the demographic criteria of your ideal customer.

Advantages

  • Targeted to your brand’s audience using specific criteria: age, gender, income, personal interests, buying activity, and more.
  • Relevant messaging that can be personalized

Best for targeting a specific type of customer with personalized information that is relevant to their demographics.

First timer or a pro, these resources can make your direct mail successful.

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