Small Business Marketing Ideas

Posted by Rene Bonin on Jun 18, 2018 10:08:19 AM

To get customers, you must make a little noise to be noticed. Here are a few pro tips to crank your small business marketing. 

Social Media

Almost everyone is on social media, so your business should be, too.

You can pay for advertising on social media. This will get your business in front of a lot of potential customers. But, this can be expensive. You can also do some free small business social media marketing.

Some social media sites let users leave reviews on business pages. Encourage your customers to leave reviews on your profiles. Then, when potential customers come across your profiles, they will see the praises from other customers.


You can also post content that encourages people to buy from your business. You might post photos of new products, coupon codes, and online contests.


Every small business needs a website. When people do a web search for your business, your website should show up at the top of the results. And if people are looking for products or services in your area, your web page should be among the results. You can improve your website’s chances of showing up in search results through SEO.

So, what makes a website effective? Your business information must be clear. People should be able to easily find your location, hours, and contact information. Your website should at least have basic information about your products or services. You might also have customer testimonials and a blog.

Consider a Postcard Mailing

In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Print is 43% less annoying than the internet1. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today2

Try teaming up with other local businesses. You can promote each other’s businesses. For example, you might give your customers a coupon to the other business, and vice versa. Or, you can promote each other to your email lists.

Look for complementary businesses. Obviously, you won’t want to partner with competitors. You might look for a business that sells a related product. For example, a sandwich shop might partner with an ice cream store. 

Vehicle Branding

If you have a company vehicle that you regularly drive around, consider branding it with your company logo and information. A full paint job can be expensive, so you might opt for magnets that stick to the sides. Or, you can purchase window decals to put on the side and back windows.

Sidewalk Signs

If your business is located on a main street where a lot of pedestrians go, try putting a sign on the sidewalk outside your business. You might list a sale or announce new inventory. As people walk by, they will hopefully stop in your business to learn more.

Local Media

You might try getting your local media to cover your business. You can do this by sending out press releases and networking with local reporters.

Keep in mind; reporters won’t cover promotional things, such as sales. You’ll have to buy an advertising spot for those. But, if your business has something unique or newsworthy to share, you might get some free publicity.

Marketing To Existing Customers

Marketing to existing customers is a great way to improve your bottom line in business. You know these people will buy from you, so you just need to turn them into repeat customers.


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I Want to Send Marketing Postcards - How to Start

Posted by Brent Doyle on Mar 12, 2018 12:39:31 PM

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Mailing postcards works. It has always worked and is becoming more effective than email for millennials according to a recent Direct Marketing Association (DMA) study.

Follow these steps for a successful mailing.

Give some thought to your objectives.

This will help answer the next steps in the process. Common objectives include:

  • Launching a new business or service.

  • Maintaining customer relationships or generating new inquiries via special offers.

Decide who you want to send it to.

  • Consider renting a mailing list. You can get a list of households based on demographics such as age, gender, income and geographic location.

  • If sending to every home in the neighborhood around your business is the best option, the USPS - Every Door Direct Mail® program is ideal for you.

Prepare the postcard.

  • Craft a compelling message - Determine exactly what you are going to offer to get them to take action. Remember, effective messages underscore benefits to the person rather than product features. David Ogilvy famously said "The headline is 80% - when you have written your headline, you have spent eighty cents out of your dollar".

  • Include a "Call to Action" - It has to be compelling and clearly tell the recipient what you want them to do. Be sure to repeat it more than once.

  • Good design is important.

Get ready for the response.

  • Decide how you will handle the response. Order extra of your popular items and let your staff know to expect extra traffic or calls.


  • Be committed to sending more than one time. On average it takes up to 6 times to get a prospective customers attention. Many small business owners give up after one mailing if the response is lower than expected.

Test, test, test.

  • Try a different headline, tweak your offer, or try various postcard designs for each mailing. Experiment with them to determine which work best.

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First timer or a pro, these resources can make your direct mail successful.

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