USPS marketing strategies

Posted by Rene Bonin on Jul 11, 2018 1:03:43 PM

USPS_mailbox

AMPlified Mail is the Official Affiliate of the United States Postal Service

Below are a few of our favorite direct marketing articles that we found on the USPS website

Direct Mail tactics for customer loyalty

Direct mail is a powerful channel for retention marketing. Go beyond your tried and true methods—sending offers and discounts in the hopes of re-engaging your existing customers. Discover how to attract lost customers with a business reply card, your latest creative campaign and more.

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5 Myths about Millennials and Mail

There are many facts available on how to tap into millennials buying power. Digital marketing isn’t the only way to reach the up-and-coming generation. Discover how direct mail plays into the equation.   

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6 ways to measure Direct Mail success

Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best for you.

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Merging Social Media and Direct Mail

Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct mail efforts by fine-tuning the messaging and target audience. Direct mail can similarly be used to enhance a social media campaign, by capturing consumer attention and directing an audience to a company’s online platforms. Working hand in hand, these two channels can boost the effectiveness of a campaign and create valuable insights.

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First timer or a pro, these resources can make your direct mail successful.

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