1. Combine Genres
It is almost instinctive now for people receiving a mailer to look you up online. Which is why its best to assess your online presence before you send direct mail out. Make sure your website is up to date with your services, products and offers. This ensures that no matter which route the customer takes to converting with you, they have the easiest journey possible. According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. This shows that when done right, direct mail can still be a fundamental element of your marketing strategy. One popular way to do direct mail advertising is by running a postcard campaign. If you’re looking for an all-in-one solution, AMPlified Mail designs, prints, and delivers your business postcards directly to mailboxes in targeted areas. Check us out at amplifiedmail.com
When your ready to send out a mailer here are some tips to add to your Greatest Hits!
2. Give Swag.
Focus your direct mailing on what the customer will get out of going with your product or service. Don’t just talk about how great you are; talk about what you’re going to give them. Show them some direct advantage of going with your product or service. Incentives, such as coupons and special offers, that benefit your customers will contribute to the success of your direct mail campaign.
3. Be Concise.
Recipients spend more time with physical mail than with digital messages and look at a piece of paper very differently than a screen, so you can provide more information. Include all the necessary information needed for the recipient to make an informed decision. Remember that your message has to be customer-centric, concentrating on the benefits, rather than on your offering’s features.
4. Be Catchy.
While the message of your mailer must be compelling, you only have a few seconds to find your reader’s eye. The visual impact of your piece is your first opportunity to capture the consumer’s attention. A bold visual statement will set the stage for consumers to engage. The perfect mailer has three calls to action within its content, ranging from “Call Today” to going online and entering a promo code.
5. Be Epic.
When considering the graphic design and the layout of your direct mail. Powerful photography, infographics, and other imagery carry have a better chance of grabbling your viewer. Short chunks of scannable copy will have a better chance of being read especially while multi-tasking.
6. Be BIG.
Imagine what your finished piece is going to look like stacked in a home or office mailbox. Consider using an oversized postcard that could almost wrap around everything else delivered that day. With AMPlified Mail, you can mail a postcard up to 8.5” by 11”. If going with a smaller printed piece, consider the thickness of the stock you are using and if it will hold up against the rest of the competition for mailbox space.
7. Be Different.
Sending multiple mailings has proven to be effective. Marketers must be careful that their mailers don’t all start to look the same. Although its good to have a consistent colors and style switch it up each mailing. Switch the emphasis by creating a type driven mailer with oversize type. Then the next a large visual and small type. Then send out a new visual and freshen the headline. Don’t be afraid to mix it up.