The most important thing is to have a clean and up-to-date database, without that you have no way of sending your recipients offers and content they will find relevant. Next, you need to have a solid campaign management solution that helps ...

A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. the num...

Direct mail is far from dead, and that’s a good thing. It remains a very powerful part of any marketing campaign, and its close association with digital marketing and consumer data collection make it vital for any business that wants to rea...

It is almost instinctive now for people receiving a mailer to look you up online. Which is why its best to assess your online presence before you send direct mail out. Make sure your website is up to date with your services, products and of...

Here are five tips to help you add customers without breaking the bank. 1. Inspire a Reaction. Think of it as something for nothing. If your fans are going to partake in your event, keep them from procrastinating (or worse yet bailing out) ...

People may want to believe that unicorns, Sasquatch and Elvis are still wandering about. We choose not to disprove these legendary conspiracy theories but here are a few myths we would actually like to debunk.

Introducing a new postcard designer that everyone can use AMPlified Mail is excited to introduce you to our newest feature, the next generation of our postcard designer. Having a postcard created used to involve hiring a professional design...