The good news is that both Every Door Direct Mail® (EDDM) and Targeted Direct Mail offer numerous benefits. Each option has its pros and cons that we will share in this article.
Deciding between the two options depends on the type of information you have on hand as well as the short- and long-term goals of the mailing.
In today's technology-driven world, there are many myths about direct mail. "Direct mail is old-fashioned. Everyone hates 'junk' mail. You can't track the results. Mail is so expensive compared to digital advertising."
But we're writing this to bust those myths.
Topics: marketing, Direct Mail, EDDM, personalized mail, print
Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus.
During these uncertain times, Amplified Mail is deemed as an “essential business” in the communications and information technology sector.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
If you are asking yourself how to make sure your real estate marketing strategies move forward in 2024 and set you up for success, consider the following elements of an effective plan.
Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
When sent out consistently, direct mail keeps your name top of mind.
Direct mail isn't just about making the immediate slate. It's about building a relationship with your audience, and all relationships start with trust. Direct mail is a tangible and trusted solution for getting your message literally in your audience's hands with a personalized touch that digital marketing and email can't provide.
Below are a few of our favorite direct marketing articles that we found on the USPS website.
Topics: Direct Mail Marketing
The biggest direct mail marketing mistake companies make is incorrect targeting. While saturation mailing is right for some companies or promotions, many companies waste money mailing to the entire local area. They get a very small return on their investment because only a small percentage of recipients are interested in their product or service.
The most important thing is to have a clean and up-to-date database, without that you have no way of sending your recipients offers and content they will find relevant. Next, you need to have a solid campaign management solution that helps you define your journeys, your audiences, and execute very personalized direct mailings.
Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.
Here are a few strategies for optimizing your efforts:
Topics: Direct Mail Marketing
