First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recogniz...

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here...

The most important thing is to have a clean and up-to-date database, without that you have no way of sending your recipients offers and content they will find relevant. Next, you need to have a solid campaign management solution that helps ...

A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. the num...

Direct mail is far from dead, and that’s a good thing. It remains a very powerful part of any marketing campaign, and its close association with digital marketing and consumer data collection make it vital for any business that wants to rea...

It is almost instinctive now for people receiving a mailer to look you up online. Which is why its best to assess your online presence before you send direct mail out. Make sure your website is up to date with your services, products and of...

Here are five tips to help you add customers without breaking the bank. 1. Inspire a Reaction. Think of it as something for nothing. If your fans are going to partake in your event, keep them from procrastinating (or worse yet bailing out) ...

People may want to believe that unicorns, Sasquatch and Elvis are still wandering about. We choose not to disprove these legendary conspiracy theories but here are a few myths we would actually like to debunk.

Written by Brent Doyle | @brentdoyle beginner Here are some few rockstar tips to get build your fan base without breaking the bank.

Introducing a new postcard designer that everyone can use AMPlified Mail is excited to introduce you to our newest feature, the next generation of our postcard designer. Having a postcard created used to involve hiring a professional design...