The most important thing is to have a clean and up-to-date database, without that you have no way of sending your recipients offers and content they will find relevant. Next, you need to have a solid campaign management solution that helps you define your journeys, your audiences, and execute very personalized direct mailings.
The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde
HubSpot asked marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a roundup of the best of the worst. It makes me want to close my ears to all advice!
Topics: Direct Mail
A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. the number of bedrooms) and photographs.
The goal of property description is to attract home buyers. Listing descriptions need colorful words to paint a clear mental picture of a home’s features and benefits, over and above the accompanying photographs. Therefore, first-rate copywriting is a must.
It is almost instinctive now for people receiving a mailer to look you up online. Which is why its best to assess your online presence before you send direct mail out. Make sure your website is up to date with your services, products and offers. This ensures that no matter which route the customer takes to converting with you, they have the easiest journey possible.
Think of it as something for nothing. If your fans are going to partake in your event, keep them from procrastinating (or worse yet bailing out) by offering some form of incentive for taking the leap early. (i.e. "First 100 online orders get a commemorative Frisbee" or "Purchase by a certain date for free swag.") If they’re truly planning on participating, they will respond immediately. Don’t let them cool off.
Direct mail is far from dead, and that’s a good thing. It remains a very powerful part of any marketing campaign, and its close association with digital marketing and consumer data collection make it vital for any business that wants to reach customers in an individualized manner.
People may want to believe that unicorns, Sasquatch and Elvis are still wandering about. We choose not to disprove these legendary conspiracy theories but here are a few myths we would actually like to debunk.
Topics: Direct Mail
AMPlified Mail is excited to introduce you to our newest feature, the next generation of our postcard designer. Having a postcard created used to involve hiring a professional designer or using expensive software with a high-learning curve. We've created a tool that will let everyone design beautiful postcards - no matter your creative ability. Our mission is to allow design for the masses.
Topics: Marketing Postcards, Postcard Design, Postcard Creator
