Are you wondering how to create a direct mail marketing strategy that works?
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Topics: EDDM, Every Door Direct Mail, Targeted Direct Mail
Are you debating on EDDM® vs. Targeted Mail?
The good news is that both Every Door Direct Mail® (EDDM) and Targeted Direct Mail offer numerous benefits. Each option has its pros and cons that we will share in this article.
Deciding between the two options depends on the type of information you have on hand as well as the short- and long-term goals of the mailing.
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In today's technology-driven world, there are many myths about direct mail. "Direct mail is old-fashioned. Everyone hates 'junk' mail. You can't track the results. Mail is so expensive compared to digital advertising."
But we're writing this to bust those myths.
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Topics: marketing, Direct Mail, EDDM, personalized mail, print
Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media feed.
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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus.
During these uncertain times, Amplified Mail is deemed as an “essential business” in the communications and information technology sector.
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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
If you are asking yourself how to make sure your real estate marketing strategies move forward in 2024 and set you up for success, consider the following elements of an effective plan.
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Topics: marketing, Direct Mail, EDDM, Every Door Direct Mail, personalized mail, digital, print, Real Estate, realtor
Cut through the digital clutter and put your brand on repeat.
When sent out consistently, direct mail keeps your name top of mind.
Direct mail isn't just about making the immediate slate. It's about building a relationship with your audience, and all relationships start with trust. Direct mail is a tangible and trusted solution for getting your message literally in your audience's hands with a personalized touch that digital marketing and email can't provide.
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AMPlified Mail is the Official Affiliate of the United States Postal Service
Below are a few of our favorite direct marketing articles that we found on the USPS website.
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Topics: Direct Mail Marketing
Mistake #1: Not Targeting Your Audience
The biggest direct mail marketing mistake companies make is incorrect targeting. While saturation mailing is right for some companies or promotions, many companies waste money mailing to the entire local area. They get a very small return on their investment because only a small percentage of recipients are interested in their product or service.
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First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recognizable brand. Elite sales and marketing executives share a common trait: their ability to identify how prospects want to do business, then customize their sales pitch to reflect those preferences. Unfortunately, many marketers force the person to view their message through only one of the two most important channels: direct mail vs. e-mail. That one-size-fits-all approach that leads to marketing oblivion can be avoided by direct mail in concert with e-mail.
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