How Do I Create a Direct Mail Strategy?

3 min read
How Do I Create a Direct Mail Strategy?

Are you wondering how to create a direct mail marketing strategy that works?

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EDDM vs. Targeted Mail: Which Direct Mail Marketin...

2 min read
EDDM vs. Targeted Mail: Which Direct Mail Marketing Option is Best?

Are you debating on EDDM® vs. Targeted Mail? The good news is that both Every Door Direct Mail® (EDDM) and Targeted Direct Mail offer numerous benefits. Each option has its pros and cons that we will share in this article. Deciding between ...

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Using Postcards for Marketing: Why Direct Mail Rem...

2 min read
Using Postcards for Marketing: Why Direct Mail Remains a Powerful Tool

In today's technology-driven world, there are many myths about direct mail. "Direct mail is old-fashioned. Everyone hates 'junk' mail. You can't track the results. Mail is so expensive compared to digital advertising." But we're writing thi...

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Amplified (More Than) Mail

1 min read
Amplified (More Than) Mail

Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media fe...

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We're all in this together

1 min read
We're all in this together

As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus. During these uncertain times, Amplified Mail is deemed as an “essential business” in the commu...

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3 Steps to a Successful Real Estate Marketing Stra...

1 min read
3 Steps to a Successful Real Estate Marketing Strategy

If you are asking yourself how to make sure your real estate marketing strategies move forward in 2024 and set you up for success, consider the following elements of an effective plan.

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Join the Movement

1 min read
Join the Movement

Cut through the digital clutter and put your brand on repeat. When sent out consistently, direct mail keeps your name top of mind. Direct mail isn't just about making the immediate slate. It's about building a relationship with your audienc...

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The Worst Advice We've Ever Heard About Direct Mai...

2 min read
The Worst Advice We've Ever Heard About Direct Mail

The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde HubSpot asked marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a rou...

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USPS Marketing Strategies

1 min read

AMPlified Mail is the Official Affiliate of the United States Postal Service Below are a few of our favorite direct marketing articles that we found on the USPS website.

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6 Postcard Mistakes Killing Your Responses

2 min read
6 Postcard Mistakes Killing Your Responses

Mistake #1: Not Targeting Your Audience The biggest direct mail marketing mistake companies make is incorrect targeting. While saturation mailing is right for some companies or promotions, many companies waste money mailing to the entire lo...

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