“I can design my own marketing materials, how hard can it be?”
We’ve all heard (and seen) this before. Even the best “ideas” can translate to horrible pieces of advertising if they are not produced b y someone with artistic skill, layout & design experience and an understanding of advertising methods. So the million dollar question isn’t “Can I afford Creative Services” as much as it is, “Can I afford not to purchase Creative Services”.
At an average hourly rate of about $85/hr it’s well worth the money to have a professional really make your Direct Mail piece shine. They understand how to grab the consumer’s attention, quickly build their interest and hit them with an incentive that makes for an offer that is hard to refuse.
The typical Direct Mail piece shouldn’t take more than a couple of hours to create and refine (revision rounds are common), and knowing you are working with someone who understands the ins and outs of Direct Mail Marketing is a HUGE plus!
Always (literally) get a cost estimate from your designer. They may charge $75/hr, but end up taking 5 hours to do a 2 hour job. In the case of a Direct Mail Promotion, 2 hours should cover it. If they want more, make sure you understand why. If you’re asking for custom illustration work or a Logo Design as part of your piece the cost can escalate quickly. Understand what you’re getting for your money.
You’ve gotta Friend
AMPlified Mail prides itself on offering high-quality, experienced Creative Services an hourly rate of $75/hr. We’ll be happy send you electronic samples from our award-winning design team, discuss your vision and give you an estimate all in 1 call.