Every Door Direct Mail (EDDM) marketing is a simple, effective solution to help all types of businesses meet their goals, particularly real estate agents, dentists, landscapers and other professionals that cater to local customers. Let us b...

For businesses looking to gain local visibility and attract new customers, Every Door Direct Mail (EDDM) proves to be a cost-effective and highly targeted marketing tool. This direct mail service offered by the United States Postal Service ...

Understanding the principles of direct mail design is key in connecting with consumers. Research at 3M Corporation found that people process visuals 60,000 times faster than text. Studies show that people remember 80 percent of what they se...

Over the past century, one form of communication has stood the test of time: direct mail. Although the various generations clearly have different life experiences, direct mail marketing has proven to be an effective way to reach audiences o...

It’s vital your mailer engages quickly with a professional look and standout messaging. The following postcard design tips will help you create mailers that grab the attention of your audience and improve your marketing return on investment...

The following step-by-step guide shows you how to log in, design a postcard and upload and map your data list for postal addressing. AMPlified Mail helps organizations of all sizes create and mail marketing postcards to their house list usi...

The following step-by-step guide shows you how to log in, design a postcard and identify the audience of your EDDM campaign. It’s easy as can be! AMPlified Mail helps organizations of all sizes identify their target audience, create marketi...

The following step-by-step guide shows you how to log in, design a postcard and use our proprietary data platform to identify households by specific demographics, making them most likely to respond to your marketing mail. AMPlified Mail hel...

Cut through the digital clutter and put your brand on repeat. When sent out consistently, direct mail keeps your name top of mind. Direct mail isn't just about making the immediate slate. It's about building a relationship with your audienc...

Personalized Direct Mail Marketing: Relevant and Results Driven! Personalized direct mail offers a budget-friendly option to reach both customers and prospects. Targeted mail campaigns can be tailored to a specific audience. This means cust...

Are you wondering how to create a direct mail marketing strategy that works?

Are you debating on EDDM® vs. Targeted Mail? The good news is that both Every Door Direct Mail® (EDDM) and Targeted Direct Mail offer numerous benefits. Each option has its pros and cons that we will share in this article. Deciding between ...

In today's technology-driven world, there are many myths about direct mail. "Direct mail is old-fashioned. Everyone hates 'junk' mail. You can't track the results. Mail is so expensive compared to digital advertising." But we're writing thi...

Leveraging the best of both print and digital makes your marketing message heard repeatedly and more cost effectively. When combining print and digital marketing, customers and prospects see an ad in their mailbox, inbox and social media fe...

As most of you may have heard by now, the State of Michigan is now under a stay-at-home mandate to help prevent the spread of the COVID-19 virus. During these uncertain times, Amplified Mail is deemed as an “essential business” in the commu...

If you are asking yourself how to make sure your real estate marketing strategies move forward in 2024 and set you up for success, consider the following elements of an effective plan.

Cut through the digital clutter and put your brand on repeat. When sent out consistently, direct mail keeps your name top of mind. Direct mail isn't just about making the immediate slate. It's about building a relationship with your audienc...

The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde HubSpot asked marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a rou...

AMPlified Mail is the Official Affiliate of the United States Postal Service Below are a few of our favorite direct marketing articles that we found on the USPS website.

Mistake #1: Not Targeting Your Audience The biggest direct mail marketing mistake companies make is incorrect targeting. While saturation mailing is right for some companies or promotions, many companies waste money mailing to the entire lo...

First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recogniz...

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results. Here...

The most important thing is to have a clean and up-to-date database, without that you have no way of sending your recipients offers and content they will find relevant. Next, you need to have a solid campaign management solution that helps ...

A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. the num...

Direct mail is far from dead, and that’s a good thing. It remains a very powerful part of any marketing campaign, and its close association with digital marketing and consumer data collection make it vital for any business that wants to rea...

It is almost instinctive now for people receiving a mailer to look you up online. Which is why its best to assess your online presence before you send direct mail out. Make sure your website is up to date with your services, products and of...

Here are five tips to help you add customers without breaking the bank. 1. Inspire a Reaction. Think of it as something for nothing. If your fans are going to partake in your event, keep them from procrastinating (or worse yet bailing out) ...

People may want to believe that unicorns, Sasquatch and Elvis are still wandering about. We choose not to disprove these legendary conspiracy theories but here are a few myths we would actually like to debunk.

Written by Brent Doyle | @brentdoyle beginner Here are some few rockstar tips to get build your fan base without breaking the bank.

Introducing a new postcard designer that everyone can use AMPlified Mail is excited to introduce you to our newest feature, the next generation of our postcard designer. Having a postcard created used to involve hiring a professional design...

Mailing postcards works. It has always worked and is becoming more effective than email for millennials according to a recent Direct Marketing Association (DMA) study. If you want to send marketing postcards but don't know where to start, f...